Fake news and other malicious content targeting businesses are on the rise and wreaking havoc on everything, from sales to stock prices.
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Despite the danger of fake content, combating it is still low on executive agendas. Rapid advances in technology are lulling many into believing that artificial intelligence (AI) and other software will be able to rid the world of fake and offensive content before it spreads. However, putting all the eggs in the technology basket can put organizations in harm’s way.
In this free White Paper created by Harvard Business Review Analytic Services in association with Teleperformance, you will learn about:
Consumers lose trust in brands that advertise near offensive content
Despite the danger of fake content, combating it is still low on executive agendas. Rapid advances in technology are lulling many into believing that artificial intelligence (AI) and other software will be able to rid the world of fake and offensive content before it spreads. However, putting all the eggs in the technology basket can put organizations in harm’s way.
In this free White Paper created by Harvard Business Review Analytic Services in association with Teleperformance, you will learn about:
Consumers lose trust in brands that advertise near offensive content
Protecting the Brand
Fake content about businesses
We are all set!
Thank you for downloading this complimentary document.
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